Visualise your happy place. Make it your end goal.
Relying on yourself to make a successful business or to build your reputation as a freelancer to achieve financial and reputational success will require a determination and motivation like no other, according to Career Coach
Until recently, employment had more of a guarantee that you would have the ‘safety net’ of a regular wage, and freelancing and starting your own business meant your success relies solely on your personal ability to achieve the goals that you set for yourself. The latter is still true, but with a million people or more expected to be made redundant by the end of the year and into 2021, carving out your own financial path and career may be entirely up to you and not just one employer. The days of secure employment are numbered until the pandemic has met its match with a successful vaccine that can be distributed globally.
When you decide to go freelance or set up your own business, there are likely to be obstacles to overcome along the way to success, so having an ability to take yourself to a place that represents the purpose of it all, the WHY, and the direction that you’re striving for, will help to guide your journey in the right direction, according to Careers Coach Judy Bullimore. Bullimore says keeping your end goal and the reason behind it a great visualisation technique to use particularly when sabotaging thoughts or limiting beliefs appear (which are perfectly normal but important to spot and override).
Here are some more tips that Bullimore shared with The Freelance Informer:
Personal Brand, Expert Status & Core Offer
When you’re a business owner, freelancer or consultant, you’re essentially wearing two ‘hats’. The hat of the business or service that you are providing, and the hat of you as the person behind it and in front of it. Ultimately the customer is investing in both and requires understanding WHY they should invest in your particular brand, or in your unique way of
doing what you do best.
When lots of businesses or freelancers are marketing themselves against others that have similar products, services and offers, ultimately the final decision will be made against how aligned you and your business/ services are to the customer. It’s much easier to showcase this and set yourself apart when you know these 3 things:
Personal Brand – This is made up of passion, personality, values, the meaning behind the experience and expertise you have.
Expert Status – Understanding and owning what you’re an expert in that will position you at the top and the front of your sector/ field. Expert Status comes from having the evidence and proof that you do what you do exceptionally well, but also the inner and outer confidence in your abilities.
Core Offer – Having the ability to package and present your Core Offer is essential.
This is where you need to understand your customer/ client inside out so that you can pitch and market your personal brand and expert status in a way that sets you apart and creates the likeability and strong memorable impression that is needed to secure the contract/ investment.
Have the right tools ready to go!
When you put steps 1 and 2 together you have a strong combination of ambition, determination and a unique stand out brand that shows WHY you are the best person to deliver. However, this can all be undermined without the tools that reinforce the impressive offer that you have.
Whether it’s a website, email signature, business documents, CV, portfolio, social media presence to name a few! They all need to be ‘on brand’ and ready to go, showcasing your expert status and overall core offer to make it easier for the client/customer to choose you over your competitors.
This is just as important when communicating verbally, over the phone, at interview, online meetings and networking events. The ability to present the unique brand that is you, “expert in your field and best problem solver for your potential clients” all will help to position you for success.
For more hints, tips and advice on identifying personal branding, expert status, presenting and interviewing contact Career coach, Judy Bullimore at firstname.lastname@example.org or connect on LinkedIn