How to create a landing page to attract more clients
A freelancer’s website landing page is one of the most important tools to attract new clients. It’s the first impression potential clients will have, so it’s important that it’s well-designed, looks professional and is informative about what they will get by doing business with you.
If you want to attract more potential clients in 30 days, here are a few key things you should consider including on your landing page.
1. A clear and concise headline
Your headline is the first thing potential clients will see, so it’s important to make sure it’s clear and concise. It should tell them exactly what you do and why they should care. In other words, what can you do for them that will enrich their lives or business?
For example, if you’re a freelance writer, your headline could be something like “I’ll Help You Tell Your Story.”
2. A compelling description of your services
Your description should give potential clients a more detailed understanding of what you do. It should highlight your skills and experience, and explain how you can help them achieve their goals.
For example, if you’re a freelance web designer, your description could include information about the types of websites you design, the technologies you use, and your process for working with clients.
3. A strong call to action
Your call to action should tell potential clients what you want them to do next. This could be anything from visiting your contact page to signing up for your email list.
Make sure your call to action is clear and easy to understand. You should also make it clear what benefits potential clients will receive by taking action.
For example, your call to action could be something like “Get a free consultation today” or “Sign up for my email list to receive exclusive discounts.”
4. Testimonials from past clients
Testimonials from past clients are a great way to build trust and credibility with potential clients. They show that you’re capable of delivering results, and they can help potential clients make a decision about whether or not to work with you.
When choosing testimonials to include on your landing page, make sure they’re from clients who are relevant to your target audience. You should also make sure the testimonials are specific and detailed.
You can have direct links to client and former colleague testimonials that are listed on your LinkedIn page, too.
5. A portfolio of your work
A portfolio of your work is another great way to show potential clients what you’re capable of. It should include examples of your best work, and it should be organic so it is easy to navigate. If it’s not, people will just click off.
When choosing work to include in your portfolio, make sure it’s relevant to your target audience. You should also make sure the work is high-quality and well-presented.
6. A contact form
A contact form is essential for giving potential clients a way to get in touch with you. Make sure your contact form is easy to use and that it includes all the necessary information, such as your name, email address, and phone number.
7. Optimised for search engines
Your landing page should be optimized for search engines so that potential clients can find it when they’re searching for the services you offer. This means using relevant keywords throughout your page and making sure your page loads quickly.
By following these tips, you can create a landing page that could attract more leads and clients in 30 days. Just remember to keep your page clear, concise, and informative, and to include all the essential elements.
8. A downloadable e-book, video or guide
One way to make your landing page more effective is to publish an e-book or video that showcases your skills and expertise. This can be a great way to demonstrate your value to potential clients and show them what you can do.
Here are some of the benefits:
- It can help you build credibility and authority. When you publish an e-book or video, you’re essentially giving away valuable information that your potential clients can use. This shows that you’re an expert in your field and that you’re willing to share your knowledge with others.
- It can help you generate leads. If your e-book or video is informative and helpful, potential clients will be more likely to sign up for your email list or contact you for more information. This can help you generate leads that you can nurture and convert into clients.
- It can help you improve your search engine ranking. If you optimize your e-book or video for search engines, it can help you rank higher in search results. This means that more potential clients will be able to find your landing page when they’re searching for the services you offer.
- It can help you build a community around your brand. If you create an e-book or video that people find valuable, they’ll be more likely to share it with their friends and colleagues. This can help you build a community of people who are interested in your work and who may eventually become clients.
- Use high-quality images and videos to illustrate your services
- Keep your landing page design consistent with your overall branding
- Use a call to action that is relevant to your target audience
- Track your results and make changes as needed
- Don’t have the time to create your own landing page? Hire a fellow freelancer. You can expense the cost making the money spent well worth the investment