Empowering the Freelance Economy

How to create and conduct a paid webinar in 5 steps

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Paid webinars are a great way to generate leads, sales, and brand awareness. But how do you create and conduct a successful paid webinar? We provide some tips and steps to help you make this happen

If you have ever considered hosting a webinar in the hopes of generating new clients or new income but have put it off, ask yourself this: what is actually holding me back?

Fear of technology? That can be learned or you can hire a freelancer who knows how to run webinars so you can just focus on your presentation and answering questions.

Worried about how you will come off on camera? Read up on how to be camera-ready. There are online sources and tutorial videos to get free tips.

Fear you will forget everything? Prepare and write a script. Also, prepare responses to questions that people could likely ask.

Coming down with imposter syndrome? The best way to get over imposter syndrome is to reframe what you are feeling in your mind and look at this as your journey to becoming what you want. Anybody who is anybody has been exactly where you are right now. The difference is they took the next step. Now you can do the same. We all have to start somewhere.

One way to use your first-time status to your advantage is to let people know that you are excited to share your knowledge with a larger audience for the first time. That makes them feel special and part of a unique group of people getting bespoke tips and information. Just think of how you can help others. Make it all about them, not you!


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1. Choose a topic that your audience is interested in (and you equally love or find easy to talk about

The first step is to choose a topic that your audience is interested in. This could be a topic related to the products or services you offer, or it could be a topic that is relevant to their industry or profession.

Once you’ve chosen a topic, do some research to see what other webinars have been done on the topic. What topics were covered? What topics were missing? This will help you to create a webinar that is unique and informative.

2. Promote your webinar

Once you have a topic for your webinar, you need to start promoting it. You can promote your webinar on your website, social media, and email list. Brand the webinar and title it so you can use this for SEO purposes on your website and social media channels.

Be sure to include all of the important details in your promotion, such as the topic of the webinar, the date and time, the speaker, and the price. You may also want to offer a discount to early registrants.

3. Prepare your webinar content

Once you have a good number of registrants, it’s time to start preparing your webinar content. This includes creating a presentation, writing a script, and practicing your delivery.

When creating your presentation, be sure to use high-quality visuals and avoid using too much text. You also want to make sure that your presentation is visually appealing and easy to follow.

When writing your script, be sure to keep your audience in mind. What do they want to learn? What problems do they need solved? Your script should be informative and engaging, and it should answer the questions that your audience has.

Once you have your presentation and script ready, be sure to practice your delivery several times. This will help you to deliver your webinar smoothly and confidently.

How to run a script teleprompter during your webinar

4. Conduct your webinar

On the day of your webinar, be sure to log in early so that you can test your audio and video. You also want to make sure that you have all of the necessary materials on hand. Make your background presentable. Or create a background that includes your company logo along with the name of the webinar.

Once your webinar is ready to start, welcome your audience and introduce yourself. Then, give a brief overview of what they can expect to learn during the webinar.

During the webinar, be sure to speak clearly and slowly. You also want to make sure to interact with your audience by asking questions and answering their questions.

At the end of the webinar, be sure to thank your audience for their time and offer them a call to action. This could be a link to a free download, a discount code, or a special offer.

5. Follow up with your audience

After the webinar, be sure to follow up with your audience. This could be done by sending them an email with a link to the recording of the webinar or by offering them a special offer. Or even do a shout-out on social media through a recorded video. You could recap some of the tips provided or what tools those who attended have taken away. This is yet another opportunity to request people to download the webinar, which you can make available post-event (which should create passive income)

Following up with your audience is a great way to stay in touch and build relationships. It’s also a great way to promote your products and services.

By following these tips, we hope you can create and conduct a successful paid webinar that will help you generate leads, sales, and brand awareness all in one go.

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