Creating packages for your freelance services is a great way to save time, earn more money, and make it easier for clients to understand what you offer. We show you how to get started on creating your own packages along with a few examples
The great thing about having a set of packages already written up is that you can simply recommend one of them to a potential client, rather than having to create a custom proposal from scratch. This can free up your time so that you can focus on your work, and it can also help you to charge more for your services. If you want to reach new clients, posting your packages on your social media accounts and website is a great way to market yourself – even in your sleep.
How to Create Packages
The quickest way to find out how to package your services and what it might look like is to research what other freelancers are doing online, for example, on Instagram. You can present your services like an app subscription. For example, you could offer Basic, Professional, and VIP packages giving clients a choice. But before you can do that you’ll need to have a good think of all that you offer. You could also consider taking up a course to offer even more services such as SEO, research, etc.
- Identify your most popular services. What services do you offer most often? What are your clients most interested in? Make a list of your most popular services, and then use this list as a starting point for creating your packages.
- Group your services into packages. Think about how your services can be grouped together to provide the most value to your clients. For example, if you are a web designer, you might have a package that includes basic web design, hosting, and maintenance. Or, if you are a writer, you might have a package that includes writing and editing a blog post, email newsletter, reports, thought leadership articles and social media posts.
- Define the deliverables for each package. What will your clients receive for each package? Be as specific as possible. For example, if you are a web designer, your package might include a custom-designed website with 5 pages, a blog, and a contact form.
- Price your packages. Once you know what you are offering in each package, you need to price it. Consider the value that you are providing to your clients, as well as your own costs. You want to make sure that you are making a profit, but you also don’t want to overprice your services.
- Create a sales page for each package. Once you have created your packages, you can opt to create a sales page for each one. This can serve to describe your package in detail, including the deliverables, the price, and the benefits of choosing your package. You could also create this as a slider where people can slide through each page to see which package meets their needs. For those not familiar, a slider is a collection of photos with automatic playback, or playback that’s controlled by the user.
Tips for Creating Packages
- Offer a variety of packages. This will give your clients more options to choose from, and it will also allow you to cater to different budgets.
- Make your packages comprehensive. Include everything that your clients need to achieve their goals. This will make your packages more attractive and save your clients time and hassle.
- Price your packages competitively. Do some research to see what other freelancers are charging for similar services. However, take into account your experience and skills so you price accordingly. Also, consider offering seasonal discounts or when work is slowing to get more projects or new clients in.
- Promote your packages. Make sure that your clients know about your packages and the benefits of choosing them. You can promote your packages on your website, in your marketing materials, and on social media.
Examples of freelance service packages:
- Basic web design package: This package might include a custom-designed website with 5 pages, a blog, and a contact form.
- E-commerce web design package: This package might include a custom-designed e-commerce website with product pages, shopping cart, and payment processing.
- Custom web design package: This package would be for clients who need a more complex website, such as a website with a membership area or a custom content management system.
- Blog post writing package: This package might include writing and editing 5 blog posts per month.
- Email newsletter writing package: This package might include writing and editing 1 email newsletter per week.
- Social media post writing package: This package might include writing and editing 10 social media posts per week. Some SEO freelancers also handle follower engagement.
- Website copywriting package: This package might include writing and editing all of the copy for your client’s website.
- Logo design package: This package might include designing several logo options based on desk-based research and a call with a client to get a feel for what they are looking for.
- Branding package: This package might include designing a logo, business cards, and letterheads or even print-on-demand for e-commerce sites.
- Social media graphics package: This package might include designing 10 social media graphics per week.
- Website graphics package: This package might include designing all of the graphics for a site and related social media accounts, reports, etc.