Empowering the Freelance Economy

How to win new business as a freelancer

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Approaching companies for business can be daunting and time-consuming. But it doesn’t always have to be. That’s why The Freelance Informer has launched the Guide to Winning New Business, a simple step-by-step approach to putting your best self forward to not only win new business but keep it.

The guide comes at a time when earnings of self-employed workers have risen to their highest levels since the onset of the COVID-19 pandemic, according to freelancer trade body the Association of Independent Professionals and the Self-Employed (IPSE).

The Freelance Informer's Guide to Winning New Business
Download our Guide to Winning New Business

The IPSE figures revealed that freelancers’ average quarterly earnings in the first quarter of 2021 increased to £20,778, up a fifth since the end of 2020 and a 32 per cent recovery from the average figure of £15,709 at the end of June 2020, the lowest figure on record.

This increase from the lows witnessed last year has been driven by increased demand for freelancer services, which has enabled highly skilled and seasoned self-employed workers, many in the consultancy and professional service sectors, to increase their day rates to an average of £445 per day. While overall earnings are still yet to return to their pre-pandemic levels, this is the highest figure for average day rates since 2019.

Similarly, working hours are also yet to recover fully from the impact of COVID-19, however, increased demand for freelancers has seen working hours begin to bounce back from the worst effects of the pandemic.

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