Empowering the Freelance Economy

Instagram launches new features

Photo source: Meta/Instagram
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Freelancers that use Instagram as a part of their business will be interested to know that the social media tool is making it more fun and easy to collaborate with clients and audiences with new Template and Reel features

  • Freelancers that use Instagram as part of their business can now remix public photos on Instagram — from new Remix layouts or add your clip to the end of an existing video for more storytelling options, like providing commentary on someone’s content.
  • Instagram said it is also making it easier to create reels using templates with preloaded audio and clip placeholders, and a new dual camera feature to record content and your reaction at the same time.
  • In the coming weeks, new video posts will be shared as reels.

Collaborate with remix features

Instagram is expanding its tools for Remix to help enhance the way you tell stories on Instagram when collaborating with your favourite creators and friends, including:

  • Remix for photos: In the coming weeks, you will be able to remix public photos. This gives you limitless inspiration to create your own unique reel 
  • Expanded Remix layouts: Choose between a green screen, horizontal or vertical split-screen, or picture-in-picture reaction view to add your own video commentary to existing reels.
  • Add your clip: Rather than having your remix appear at the same time as the original reel, you can now add your clip after the original so it plays sequentially.
Images showing how to remix a photo on Instagram and choose between different layouts.

Create Reels with Templates and Dual

  • Templates: Templates allow you to easily create reels by preloading audio and clip placeholders, so you can simply add your own photos or video clips. You can find template ideas by tapping the camera icon on the Reels tab.
  • Dual: Record content and your reaction at the same time. You can record using your phone’s front and back cameras simultaneously to share another perspective using the Dual feature in the Instagram camera.
An image showing the Templates selection screen on Instagram when remixing a photo.

New video posts on Instagram will be shared as Reels

In the coming weeks, Instagram, will be launching features so that new video posts shorter than 15 minutes will be shared as reels. Videos posted prior to this change will remain as videos and won’t become reels.

  • Discovery: If you have a public account, your new videos – now reels – may be eligible to be recommended and seen by more people on Instagram. This currently applies to reels that are under 90 seconds long. If your account is private, your reels will still only be shown to your followers.
  • Profile: Instagram will also consolidate the video and Reels tab on your profile, so there will be one home for all of your videos.
An image showing the new home for Reels on Instagram and a description of how videos will now be shared as reels.

Any readers out there that have any tips using the new features please share your experiences in the comments section and send us a link to your Instagram site for inspiration.

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