Empowering the Freelance Economy

Marketing leaders turn to freelancers as layoffs mount and RTO policies backfire

Freelancers that can enhance marketing teams are in demand/ Photo by RDNE Stock project via Pexels
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Freelance marketing jobs are rising. That’s because marketing leaders are increasingly relying on freelancers to fill the gaps left by layoffs and to support their teams, according to a new survey by Fiverr. We suggest what freelancers can do with this news plus a sample pitch letter to potential clients

The survey found that 85% of marketing leaders have conducted layoffs in the past year, with the top three job titles cut being Marketing Manager, Digital Marketing, and Market Research. Of those who conducted layoffs, 83% turned to freelancers to replace lost expertise.

The survey also found that 63% of full-time and part-time marketing employees say they felt supported by the freelancers their companies brought in the last year.

Meanwhile, marketing leaders are struggling to recruit and retain employees due to their return-to-office (RTO) policies. The survey found that 61% of full-time or part-time marketing professionals have looked at freelance opportunities because of their current employer’s RTO policy.

The majority of marketing professionals (53%) say they would not consider applying for a job if it required them to be in the office full-time or even part-time.

The findings of the survey suggest that marketing leaders need to rethink their approach to staffing. Freelancers can offer a flexible and cost-effective solution to the challenges that marketing leaders are facing.

What can freelancers do with this news?

Freelancers could tailor their pitch to the specific needs of the company they are approaching. They should research the company’s website and social media pages to learn more about their business and their current challenges and goals. They should then highlight how their skills and experience can help the company achieve its goals. in a pitch letter

They can also use the information about marketing leaders relying on freelancers to develop targeted marketing campaigns. For example, they could create a blog post or social media post about the benefits of hiring freelancers for marketing projects. They could also run paid ads targeting marketing leaders who are looking for freelancers.

Sample pitch letter

Once you’ve done your research on the companies you would like to work with, create a pitch letter template. Here is a sample below, but by all means personalise it and tweak the tone of voice if you feel it could be more in line with the company you are targeting. Add a recent fact that you have read about the company (press release section or cite a news article with a link) to validate that you have taken an interest in the business and can enhance their marketing team and help them reach their goals effectively and faster.


Dear [Marketing Leader Name],

I am writing to express my interest in working with your company as a freelance marketing consultant. I have over [number of years of experience] in the marketing industry, and I have a proven track record of success in helping companies [ including samples of companies here] achieve their marketing goals.

I am particularly interested in helping companies fill skills gaps left and support their teams. I have a wide range of skills and expertise, including social media marketing, content creation, email marketing, and SEO. I am also a flexible and team-oriented individual.

  • [It’s here you highlight a fact you have learned about the business that aligns with what you can provide the business, followed by perhaps something newsworthy about the business. You then again align one of your recent project assignments or one that is stand-out. Anything you can quantify with stats, figures percentages of growth, for example, that proves how you have added value. For example, did your work help bring in new business from new or existing clients? Did a client provide a testimonial?].

I have attached a copy of my CV, and samples of my portfolio [ or create a killer online portfolio with a direct link] for your review. I would be happy to schedule a call to discuss your specific needs and how I can help you achieve your marketing goals.

Thank you for your time and consideration.

Sincerely, [Your Name]


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