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Small business owners with an Amazon Prime account now get free Business Prime Duo account

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Amazon’s Business Prime Duo package, which costs $40/ year, is now being offered for free to small business owners that already have an Amazon Prime account. Here’s how to set up an account and how to get the most out of the package

Amazon has announced that Business Prime Duo is now free to Prime members who make purchases for their businesses and sell on Amazon. An Amazon Business customer can connect a business account to a personal account as long as the customer registered for Prime membership using a different email address.

Current Business Prime Duo members will be reimbursed for the remainder of their pre-paid yearly membership, with the refund calculated based on the number of months since their last renewal.

What do you get with Business Prime Duo?

The package provides small business owners with procurement tools like survey and analytics, and business delivery options like consolidated shipping plus business-only pricing on select orders. The package includes unlimited free shipping on millions of eligible items, with no minimum order.

There are features that will help them keep their personal and business buying separate, and streamline business purchases. Amazon Business customers also get access to spend intelligence tools that help them control their purchasing, identify frequently purchased products that can be ordered in bulk, select products with sustainability certifications, and track orders for tax purposes.

The package allows you to see how customers feel about your brand by using Instant Customer Feedback which according to Amazon has a £700 yearly value. You will also get access to iCompleat which is valued at £1000. iCompleat automates your Amazon order and invoice data capture, reconciliation, approvals and accounting system posting.

How to sign up

For Prime members who are not Amazon Business customers:

1. Start by creating an Amazon Business account using a different email address than the one associated with their personal Prime accounts.

2. Follow the prompts to verify the business account.

3. Once the account is verified, customers can link their existing Prime memberships to their Amazon Business accounts, and start using Business Prime Duo for free.

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