If you are looking to launch a business that changes lives while providing a healthy income, here are five home service business ideas and suggested market rates
For many households, the mental and time-sucking load of managing chores, errands, alongside organising clutter chaos leaves little room for fun, family or health. Here, we look at how these stressors can quickly turn into business opportunities.
1. Professional Home Organiser
According to several studies, having an organised home reduces time spent searching for items and lowers cortisol levels by removing visual clutter.
A home organiser engineers systems to prevent clutter from returning. They categorise “chaos zones” such as pantries, teen bedrooms, home offices and playrooms.
Suggested market rates:
- Hourly: £45 – £95 / €50 – €110 per hour.
- Project-Based: £250 – £650 / €300 – €750 for a single room.
- Consultation: Most charge a flat fee of £40 – £120 / €50 – €140 to assess the space.
2. Family meal prep and fridge filling
Anyone who can reclaim 10+ hours a week (40+ hours a month) and ensure the family avoids the takeout trap will find this service priceless, especially households running a family business or startup.
This service involves visiting a client’s home to shop, cook, and portion out 3–5 days’ worth of healthy, delicious meals that the whole household will love. These meals can be left fresh in the fridge or frozen. For some families with young children separate children’s meals could be prepared for an additional fee.
Market Rates:
- Per Session: £240 – £400 / €280 – €470 per session (8–16 meals)
- Hourly: £40 – £80 / €45 – €90 per hour + the cost of groceries
- Monthly retainer: Often ranges from £2,000 – £3,200 / €2,400 – €3,800
3. Digital Life Architect
Families manage a massive amount of “digital inventory”—thousands of unorganised photos, bloated cloud storage, and smart home devices.
This service can make sure memories are backed up and that the home’s technology works to save time rather than create frustration.
Market Rates:
- Hourly: £50 – £120 / €60 – €140 per hour
- Project-Based: £800+ / €950+ for a Digital Detox or full Smart Home optimisation
- Maintenance: Subscription models for £40 – £80 / €50 – €95 per month
4. Personal Concierge & Life Admin
Someone who can return Saturday mornings to the family, where parents or couples can be present instead of running errands, is another priceless option. This person or team handles the to-do list: anything from school pick-ups, switching cable packages, scheduling home repairs, waiting for deliveries, researching and booking travel, to organising a party, to managing laundry.
Market Rates:
- Hourly: £30 – £100 / €35 – €115 per hour
- Bank of Hours: Selling 10-hour packages for £500 / €580 is common
- Retainers: Monthly fees for 15–20 hours of support start around £1,000 / €1,200
5. In-home Wellness Coach
Many busy people want higher consistency and personalised health tracking without the logistical hurdle of a gym commute. A mobile wellness coach could bring the workout to the client’s home, providing equipment and personalised accountability. A wellness coach could also help families build healthy habits together, like going for walks or trying out a new sport together (i.e. padel, sailing, golf), making snacks together, to having personalised workouts for each family member.
Market Rates:
- Per Session: £50 – £90 / €60 – €105 per hour
- Family Sessions: £100 – £150 / €115 – €175 for a group session
- Monthly Packages: £320 – £650 / €380 – €750 for twice-weekly sessions
Comparison of Potential Earnings
| Service | Primary Time Saver | Avg. Hourly (£) | Avg. Hourly (€) |
| Home Organiser | Tidying/Searching | £70 | €80 |
| Meal Prepper | Cooking/Shopping | £60 | €70 |
| Digital Architect | Tech Optimisation | £85 | €100 |
| Personal Concierge | Errands/Admin | £55 | €65 |
| Wellness Coach | Gym Commute | £65 | €75 |
What about a combo of several services?
Choosing between a Meal Prep service and a Laundry & Ironing service depends on whether you enjoy being in the kitchen or find satisfaction in the reset of a perfectly organised linen cupboard. But what if you could provide both services?
The House Manager Model
To maximise income, consider the hybrid model. A household manager could handle Life Admin, Meal Prep coordination, and Organisation can charge a premium monthly retainer of £2,500 – £4,500 / €3,000 – €5,300.
Offering one option
- Choose meal prep if you want higher “per-session” earnings and enjoy the creative side of cooking
- Choose laundry if you want “repeat” clients who need you twice a week, every single week, creating a very stable, predictable income
Below are two suggested professional Service Menus. These are designed as premium freelance offerings, charging significantly more than a high-street laundrette or a mass-produced meal kit because you are providing personalised, in-home care.
Option 1: The Family Fridge Filler (Food shopping + meal prep)
This service is for the freelancer who loves cooking. You don’t just deliver food; you stock their fridge with home-cooked, healthy meals tailored to their dietary needs.
The Pricing Menu
| Service Level | Description | Rate (£) | Rate (€) |
| The Weekly Reset | 3 days of meals (6 portions) | £180 + groceries | €215 + groceries |
| Full Week Fuel | 5 days of meals (10 portions) | £280 + groceries | €335 + groceries |
| Family Feast | 4 dinners for a family of 4 | £350 + groceries | €420 + groceries |
| Hourly Rate | For ad-hoc “prep only” work | £45 / hr | €55 / hr |
What’s included so people pay a premium?
- Menu Planning: A 15-minute weekly call to choose dishes or email a recipe menu selection once you get to know the household’s preferences and schedule
- Grocery shopping: You do the shop (either in-shop or online and client gives you a budget and pays for the food)
- The Cook Day: You spend 3–4 hours in their kitchen
- Organisation: Meals are labelled with heating instructions; the kitchen is left spotless
Option 2: The Linen & Wardrobe Specialist (Laundry)
This isn’t just washing. This is a high-end service for busy professionals or families who hate the laundry mountain. You handle the entire cycle: wash, dry, iron, and put away.
The Pricing Menu
| Service Level | Description | Rate (£) | Rate (€) |
| The Essential Load | 1 large bag (Wash/Dry/Fold) | £45 | €55 |
| The Executive Press | 10 Shirts (Launder & Iron) | £35 | €40 |
| The Full Cycle (Retainer) | 2 visits/week (Wash + Iron + Put away) | £600 / month | €720 / month |
| Bedding Refresh | Wash/Iron/Change 3 beds | £90 | €110 |
Why clients pay a premium for you:
- The put-away factor: Unlike a laundrette, you put the clothes directly into their wardrobes and drawers
- Ironing mastery: Perfect creases in shirts and crisp bed sheets.
- Garment care: You check labels, treat stains and ensure nothing ever shrinks
- Time: They never have to see a drying rack in their living space again
Home services companies are on the rise
These are just a few at-home service business ideas; the possibilities are endless. If you can think of something most people loathe to do and you’re good at, then you should look into starting up a local business that serves that purpose.
“Specialised home service businesses focus on solving specific, high-value problems that general providers may overlook,” according to Housecallpro, a home service SaaS operating platform.
Some niche services require extra training or licensing, but many allow you to charge more by offering expertise, speed, or convenience. Narrowing your scope also simplifies training, marketing, and customer expectations.
–Housecallpro
Examples of niche home service businesses include:
- Pressure washing business
- Window cleaning business
- Gutter cleaning & repair business
- Pool cleaning service
- Garage door repair business
- Dryer vent cleaning business
- Solar panel cleaning business
- Insulation installation business
More resources:
How To Start a Garage Door Repair Business