Empowering the Freelance Economy

44% of sales professionals experience burnout. Could freelance sales agents come to the rescue?

How can freelance sales agents help companies avoid burnout?/ Photo Source: Photo by LinkedIn Sales Navigator via Pexels
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A new survey finds that almost half of permanent Salesforce professionals have experienced burnout in their current role in the past year. How could freelance sales agents come in to give a helping hand to avoid a mass exodus of staff? 


  • 76% of the professionals plan to change employers without a flexible work location
  • 43% of candidates studying for certification stopped before achieving it
  • LinkedIn poll reveals that over a quarter (27%) of tech professionals always work overtime 

Despite many workplaces promoting an increased focus on mental health and employee well-being, new data has revealed that a significant number of Salesforce professionals are being overworked to the point of burnout.  

A new survey from Mason Frank International has reported that burnout affects 44% of permanent Salesforce professionals in their current roles, impacting the job satisfaction, work-life balance, and wellbeing of almost half of the entire Salesforce ecosystem.  

Burnout leads to a lack of career development

Unmanageable workloads, insufficient support, and unrealistic deadlines are the most common causes of professional burnout. And while homeworking is said to have boosted the work-life balance of professionals since it became more widespread in early 2020, a LinkedIn poll from Mason Frank quoted in the study reveals that over a quarter (27%) of tech professionals always work overtime.   

This has a significant impact not just on individuals, but on the industry at large. The survey found that 43% of candidates have started studying for certification but stopped before achieving it, with one of the top reasons being a lack of time for studying because of a high workload in their role. Professional development suffers, as a result, worsening a skills shortage already at breaking point.  

Remote working remains high on the agenda for most Salesforce professionals, with over three-quarters (76%) of those currently working remotely reporting that they would reconsider working for their employer if they weren’t offered flexibility around where they worked. But this can often blur the lines between working and out-of-office hours, and employers must be conscious of enforcing this expectation.  

It’s your duty as an employer to protect the health and wellbeing of your team,” explains Zoë Morris, President at Mason Frank, “and employee care starts with taking proactive steps in ensuring your talent avoids burnout. 

Morris suggests companies should assess workloads consistently to manage reasonable expectations and avoid “pile-up”.

“It’s easy for employers to lose track of how much work is on any one team’s plate — especially in specialist areas like tech — so be sure to get the input of your team on the ground,” says Morris. 

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“Check-in with your team regularly with scheduled 1:1s to ensure they have the chance to voice any concerns before they reach the point of burnout. It’s key to remember that the burnout crisis is a people problem, and keeping communication channels open is vital in tackling the issue in a compassionate and understanding way,” she says.  

The report found that perks that offer more freedom and flexibility are a good place to start: the survey found that 55% of Salesforce professionals currently benefit from flexible working hours, while 53% are given four weeks or more paid time off. But unless workloads and resources are managed more realistically, these perks will do little in avoiding burnout longer-term — 25% of Salesforce professionals are already leaving their employer for a better work-life balance.  

Freelance sellers offer a much lower risk for an SME than an employed sales rep.
Photo by LinkedIn Sales Navigator via Pexels

How can freelance sales agents help avoid staff burnout?

Sales Agents UK, a portal connecting freelance sales consultants and businesses, asked companies why they are looking for freelance sales agents and representatives rather than employed sales reps. This is what they said:

  • Freelance sellers offer a much lower risk for an SME than an employed sales rep.
  • Commission-only sales reps require substantially lower initial cost investment.
  • Freelance sales reps often have sales experience in specific markets or sectors.
  • They may have a ready-made audience of contacts and decision-makers.
  • Freelance reps are already proven successful sellers as they rely on results to earn a living.

Bringing in freelance professionals could help address the roots of the problem before they go unaddressed. Burnout is becoming a problem for the entire Salesforce ecosystem and tech community at large, so freelancers could be part fo the solution.  

For more information see the Mason Frank Careers and Hiring Guide: 2022-23

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